Head of Digital B2B

Editorial & Design

Nederland

Fulltime, Parttime, Vaste baan

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What you'll do
Did you know that Wordle was the most searched Google term globally in 2022? With more people playing puzzles than ever before, either with pen and paper or in a digital format, we’re now living in the ‘Golden Age’ of puzzles. Every day, millions of people around the world solve puzzles and brain teasers on their phones, tablets, in newspapers and online. At Keesing Media Group, we bring that passion to life through a broad portfolio of puzzles and games and via well-known international consumer brands, including Denksport, Megastar, Sport Cérébral, Kappa Publishing Group and CoolGames.

As Head of Digital B2B, you lead Keesing’s Braintainment Platform, our B2B puzzles and games solution for major news and media organisations worldwide. You are responsible for its product strategy, roadmap and commercial development. You set the vision (where the platform should go, what puzzle players want and what competitors are doing) and turn it into a roadmap that clients, colleagues and developers can get behind. You also build two new steps: a custom design service that gives media clients a puzzle platform in their own look and feel, and a new digital content role that you shape and fill yourself.

You work closely with our country organisations, business development colleagues and your own product team at our head office in Amsterdam. Operating across entities, you zoom out to balance the different interests of each country while keeping your own product vision in focus, translating market insights and client questions into smart product solutions. You report to the Chief Digital Officer.

Your role

You lead the B2B Digital product team, consisting of a Product Manager, a Product Owner and a Digital Support Specialist;
You set the product vision and own the Braintainment roadmap. In doing so, you balance client needs, internal priorities, commercial opportunities and developments in the international puzzle and games market;
You monitor the international puzzle market and the competition, and translate trends and opportunities into your roadmap, content strategy and services;
You support our international sales teams and country organization as a consultant: you advise, join important client meetings and translate client questions into suitable product solutions;
You encourage the use and upsell of new content, features and services with product updates, strong arguments and success stories, and keep colleagues informed with updates and internal newsletters;
You develop a new custom design service for major media clients, offering far more tailored experiences than our standard platform. You define the proposition, align internally, and guide the first clients;
You set up a new Content Coordinator role that finds and coordinates digital-only content from our internal colleagues or content sourced from external partners. You define the role and hire this colleague, with help from Chief Digital Officer and HR;
You work closely with Digital Development (the team that builds your roadmap), your colleagues servicing our online brands (such as Denksport.nl), the editorial teams, and CoolGames.

What we offer
As Head of Digital B2B at Keesing Media Group in Amsterdam, you become part of a unique employer. That means ownership and a say in your own career. Additionally, we offer:

A competitive salary ranging from €6,500 to €8,000 gross per month based on a full-time employment contract (40 hours per week);
Annual profit sharing, usually between 6% and 6.5%;
A one-year contract;
Pension via Stichting Mediahuis Pensioenfonds (two thirds employer, one third employee);
A Personal Choice Budget (PKB) of 10% that you can use according to your own preferences;
An NS Business Card (100 percent employer coverage for commuting) or a travel allowance of €0.25 per kilometre;
We have a hybrid working structure with attention to a good work-life balance (50%-50% Amsterdam office - home). In addition, you receive a home office allowance of €2.35 per day;
A daily optional in-house lunch, a vitality scheme and a puzzle subscription of your choice.

What you bring

A Bachelor’s or Master’s degree;
At least 5 years of experience in a comparable product management role;
Experience with online consumer products and digital content;
Product strategic and analytical mindset: you see the whole market, recognize patterns and translate them into a clear product vision;
Diplomatic and persuasive skills. You win people over and work well with many different teams and countries;
A service oriented and consultative mindset towards colleagues and clients;
Experience in leading and motivating a team;
Fluent English and you feel at home in an international environment;
Experience supporting sales teams and/or consultative selling;
Experience in the puzzle, games or media industry (preferred).

What makes us tick
Over 100 years ago, Keesing was founded with a simple idea: to turn thinking into play and play into a lifelong habit. What started as a passion for problem-solving has since grown into a multi-country, multi-brand leader in Braintainment, engaging millions of curious minds around the world. We've learned that when you bring together people who thrive on a good challenge, remarkable things happen. Driven by a mindset that embraces change, we dive deep into the details and constantly explore new ways to innovate our work. Whether you're developing fresh concepts, building cutting-edge technology or shaping our business strategy, you'll be part of a team of sharp, quirky individuals dedicated to making brains tick.
Joining Keesing means accepting a daily invitation to stretch your thinking and be part of a culture where play is serious business. You might not have planned a career in puzzles, but once you're here, it will quickly feel like the perfect fit.

The Keesing experience
At Keesing, we combine the entrepreneurial energy of a scale-up with over a century of puzzle publishing expertise. We keep things simple, supportive and focused on results, empowering our people to shape their roles, share ideas freely and make real impact. With a flat structure and hybrid working, we foster open communication and trust across all levels. From tailored onboarding to regular inspiration days and direct CEO access, we invest in creating a workplace where collaboration, creativity and personal growth thrive.

Ready to join Keesing?

Ready to apply? Use the form to send us your CV and an optional motivation note — we’d love to hear from you. Every application is reviewed by real people (we don’t use AI in the recruitment process), and we usually respond within a week. Got questions before hitting submit? Just reach out.