Senior Product Marketer Digital B2C/Growth

Marketing

Nederland

Fulltime, Parttime, Vaste baan

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What will you do
Keesing is moving into a next phase in the development of its digital B2C activities. New digital propositions are being developed, but the coming phase is focused on proving structural commercial value and scalability.

To take that step, we need to validate hypotheses, build proof points and make substantiated choices on what to scale further and how. This is essential to drive growth and demonstrate the value of our digital activities.

This responsibility is currently fragmented across the organization. That is why we are introducing this role: a Sr. Product Marketer Digital B2C/Growth who takes ownership of commercial validation and growth of our digital propositions.

As Sr. Product Marketer Digital B2C/Growth, you are the driving force behind the commercial validation and growth of our hybrid (print and digital) and fully digital propositions. You work closely with local marketing teams on execution and translate product development from HQ into positioning, commercial value and proof points.

Your role
You report hierarchically to the Marketing Manager Keesing the Netherlands and have a dotted line to the Head of E-Commerce & Digital B2C. In this role, you seamlessly switch between strategy and execution and act as the connecting link between Digital B2C Product Management, CRM, E-Commerce, Data/BI and the local marketing teams.

In practice, this means you are responsible for:

Positioning and value proposition: developing clear propositions for digital products such as Play, e-magazine, bundles and flexible subscriptions. You translate features into concrete customer benefits, define target groups per product, sharpen messaging and clearly differentiate the offering from competitors.
Hypothesis-driven testing: leading the definition and prioritization of the roadmap such as A/B testing, pricing tests and funnel optimization together with internal stakeholders, the B2C Data Analyst and external agencies where relevant. You translate results into proof points and recommendations for commercial rollout and actively share learnings with marketing teams in the countries.
Go-to-market strategy: developing and coordinating structured launch and test plans in collaboration with country marketing teams and Digital B2C, including pricing strategies, bundles, promotions and KPI frameworks.
Performance and optimization: analyzing conversion, churn and engagement, optimizing campaigns and product pages, and further developing propositions.
Internal alignment and enablement: documenting tests and proof points, supporting countries in activation and go-to-market, and developing commercial toolkits.

What do we offer?
As a Sr. Product Marketer Digital B2C/Growth at Keesing Media Group in Amsterdam, you will become part of a unique employer. This means ownership and control over your own career.

Additionally:

A competitive salary, aligned with your knowledge and experience
Annual profit sharing
A one-year contract
Pension through Stichting Mediahuis Pensioenfonds (2/3 employer, 1/3 employee)
A Personal Choice Budget (PKB) that you can use as you see fit
A hybrid working structure with attention to a healthy work-life balance
A home working allowance of €2.35 per day
A daily optional in-house lunch
A vitality scheme
A puzzle subscription of your choice.

What do you bring

5 to 8 years of experience in product marketing, digital marketing or growth
Strategic and hands-on mindset
Experience in testing and launching digital (B2C) products and services and developing go-to-market strategies
Experience working across multiple markets and cultures
Knowledge of subscription models and e-commerce
You are comfortable working in an environment that is still developing and know how to bring structure and direction where it is lacking
Excellent command of English, both spoken and written
Structured way of working with the ability to prioritize effectively
You document your work and insights carefully and communicate clearly with stakeholders
Strong analytical skills and a data-driven mindset, extensive experience with Google Analytics
Experience in a scale-up or digital transformation environment is a plus
You recognize yourself in the following competencies:
- commercial result orientation
- data-driven working
- customer and market focus
- an experimental and learning mindset
- collaboration and stakeholder management in a matrix organization
- a high level of ownership and execution power.

About Keesing Media Group
If you've ever done a puzzle, chances are we made it. Keesing Media Group, known in the Netherlands for its Denksport puzzles, is the international market leader in braintainment. We create content for print and develop app and web-based puzzles and games. We have 14 offices across 12 different countries, with our Amsterdam office as the headquarters and beating heart of the organisation. In the area of apps and casual games, we work closely with our partners Coolgames and Elevate Labs.

Working at Keesing Media Group
At Keesing, enjoyment is at the heart of everything we do. Our smart fun products play a positive role in the lives of many, and we are proud of that. Our culture is informal yet professional. We look out for one another and all go the extra mile to bring out the best in ourselves. We are smart, but also modest and focused on quality. That is the DNA of our company. A lot has changed in the 110 years our company has been around. We move with change and believe in the future of both print and online content. What has remained the same over those 110 years is our passion for our product.

Ready to join Keesing?

Ready to apply? Use the form to send us your CV and an optional motivation note — we’d love to hear from you. Every application is reviewed by real people (we don’t use AI in the recruitment process), and we usually respond within a week. Got questions before hitting submit? Just reach out.